| Will Becks sell football to America?
One thing nobody can deny about David Beckham is that he can sell almost anything to anyone. But he's now facing his biggest marketing challenge yet. Having signed for LA Galaxy he has the duel task of selling Brand Beckham to the US market as well as trying to convince his adopted country that football is a sport that they should get excited about, rather than just something that girls and foreigners play. Can he do it?
The likes of Pele and George Best failed in the 1970s and 80s, when the USA first tried to get interested in what they call soccer, but Beckham arrives at a time when Major League Soccer has at least started to gain a decent foothold over there. The MLS are banking (quite literally) on Goldenballs to bring in new punters and help the sport compete against the likes of baseball, American football and basketball.
Is Becks the man for the job? Will he be a success off the pitch as well as on it for Galaxy and the MLS? We want to know what you think about the arrival of Beckham in America and what impact he can have over there... |