| If there are less games actual profit from the games will increase if ticket prices increase. Your overheads are reduced [less games] while the drop in revenue can be clawed back by raising the prices to offer a better product. In theory anyway.
What I can see will be happening in the next 5 years is the start of a proper Euro league. It is the only way to increase revenue for the top sides. However, for this to happen the top clubs in UK must play less domestic football.
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