Coca-Cola sign a new sponsorship deal with the English Football League

goldenHuddlestone · 03-12-2007, 05:08 PM

The English Football League today announced a new three-year sponsorship deal with Coca-Cola which has “eclipsed” their previous agreement with the soft drinks company.

Coca-Cola began its partnership with the League at the beginning of the 2004/05 campaign, and the new contract runs until the end of the 2009/10 season.

League chairman Brian Mawhinney would not reveal the financial details of the deal, but said: “The previous sponsorship deal with Coca-Cola was the largest with which the League has been involved. This has now been eclipsed by the new sponsorship.”

Mawhinney continued: “It is hard to convey how important this new contract is for the Football League. It is a win-win situation. We are making good progress.”

Mawhinney also insisted the League could continue to prosper despite the ever-increasing wealth and profile of the Barclays Premiership.

New television revenue means the top flight clubs will be even richer from next season, but Mawhinney remains comfortable with the direction in which the Football League is heading.

He said: “When running the Football League, you are always conscious of the elephant in the room, which is the Premiership. They are bigger than us, they have more money than us, and they are going to have even more money than we do. It is not without its problems, but it is bigger. So how do we differentiate between them and us? It is probable that about 16 million fans will go through the turnstiles at our grounds this season, and that shows we are not an irrelevance.”

ClaretAVFCBlue · 03-13-2007, 04:26 PM

You would prolly get a better responce from your posts if you worded them in ur own words instead of copying and pasting from football sites such as Sky and BBC

Many people read the article from Sky or BBC anyway - i used to copy and paste but got no heavy responce - its a better debate when using your own words and having an opinion in it

Stevens · 03-15-2007, 03:13 PM

Coca-Cola should be banned from sponsoring anything as it is bad for people's health and does people's health little good allegedly.

03-12-2007, 05:08 PM	#1 (permalink)
goldenHuddlestone Admin Join Date: Jul 2006 Posts: 5,647 vCash: 480	Coca-Cola sign a new sponsorship deal with the English Football League The English Football League today announced a new three-year sponsorship deal with Coca-Cola which has “eclipsed” their previous agreement with the soft drinks company. Coca-Cola began its partnership with the League at the beginning of the 2004/05 campaign, and the new contract runs until the end of the 2009/10 season. League chairman Brian Mawhinney would not reveal the financial details of the deal, but said: “The previous sponsorship deal with Coca-Cola was the largest with which the League has been involved. This has now been eclipsed by the new sponsorship.” Mawhinney continued: “It is hard to convey how important this new contract is for the Football League. It is a win-win situation. We are making good progress.” Mawhinney also insisted the League could continue to prosper despite the ever-increasing wealth and profile of the Barclays Premiership. New television revenue means the top flight clubs will be even richer from next season, but Mawhinney remains comfortable with the direction in which the Football League is heading. He said: “When running the Football League, you are always conscious of the elephant in the room, which is the Premiership. They are bigger than us, they have more money than us, and they are going to have even more money than we do. It is not without its problems, but it is bigger. So how do we differentiate between them and us? It is probable that about 16 million fans will go through the turnstiles at our grounds this season, and that shows we are not an irrelevance.”

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03-15-2007, 03:13 PM	#3 (permalink)
Stevens Veteran Join Date: Jul 2006 Posts: 347 vCash: 500	Coca-Cola sign a new sponsorship deal with the English Football League Coca-Cola should be banned from sponsoring anything as it is bad for people's health and does people's health little good allegedly.

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03-13-2007, 04:26 PM	#2 (permalink)
ClaretAVFCBlue Veteran Join Date: Jan 2006 Posts: 199 vCash: 500	You would prolly get a better responce from your posts if you worded them in ur own words instead of copying and pasting from football sites such as Sky and BBC Many people read the article from Sky or BBC anyway - i used to copy and paste but got no heavy responce - its a better debate when using your own words and having an opinion in it